{"id":1071,"date":"2024-01-28T07:00:51","date_gmt":"2024-01-28T10:00:51","guid":{"rendered":"https:\/\/socialmaker.com.br\/blog\/?p=1071"},"modified":"2024-01-29T15:07:01","modified_gmt":"2024-01-29T18:07:01","slug":"lucro-liquido-o-que-e","status":"publish","type":"post","link":"https:\/\/socialmaker.com.br\/blog\/2024\/01\/28\/lucro-liquido-o-que-e\/","title":{"rendered":"Entenda o que \u00e9 lucro l\u00edquido"},"content":{"rendered":"<p><strong>Lucro l\u00edquido<\/strong> \u00e9 um conceito muito importante para todas as empresas que desejam fazer sua <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/02\/18\/analise-de-dados\/\" target=\"_blank\" rel=\"noopener\">an\u00e1lise de dados<\/a> e desempenho. Isso porque, se trata de uma m\u00e9trica capaz de mostrar a evolu\u00e7\u00e3o do neg\u00f3cio com o passar do tempo.<\/p>\n<h2>O que \u00e9 lucro l\u00edquido?<\/h2>\n<p><strong>Lucro l\u00edquido \u00e9 uma medida financeira que representa o resultado de uma empresa ap\u00f3s a dedu\u00e7\u00e3o de todos os custos e despesas<\/strong>, como, por exemplo, os impostos. Dessa forma, \u00e9 o valor que resta ap\u00f3s todas as sa\u00eddas de dinheiro.<\/p>\n<div id=\"attachment_1073\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1073\" class=\"size-full wp-image-1073\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_1_-_lucro_liquido.jpg\" alt=\"Entenda o que \u00e9 lucro l\u00edquido\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_1_-_lucro_liquido.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_1_-_lucro_liquido-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_1_-_lucro_liquido-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_1_-_lucro_liquido-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-1073\" class=\"wp-caption-text\">O lucro \u00e9 o que resta ap\u00f3s pagar todas as despesas. Imagem de Karolina Grabowska em Pexels.<\/p><\/div>\n<p>A f\u00f3rmula b\u00e1sica para calcular o lucro \u00e9 muito simples, j\u00e1 que se trata apenas de uma conta de menos, mas, envolve muitos valores. Assim, o primeiro passo \u00e9 saber qual \u00e9 o valor de receita total que a marca obteve em um dado per\u00edodo e subtrair disso, itens como:<\/p>\n<ul>\n<li>custos;<\/li>\n<li>despesas;<\/li>\n<li>impostos.<\/li>\n<\/ul>\n<p>Ent\u00e3o, para conseguir obter o valor final \u00e9 importante entender o que esse termos significam e o que eles englobam. Portanto, veja a seguir quais as defini\u00e7\u00f5es de cada um deles e porque voc\u00ea tem que consider\u00e1-los na hora de entender o valor final arrecadado pela marca.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Po5fEVvvR0o?si=jaWe9vG7tkQxMNko\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Receitas Totais<\/h3>\n<p>O montante total de dinheiro gerado pela empresa por meio de suas opera\u00e7\u00f5es s\u00e3o as receitas totais. Ali\u00e1s, inclui vendas de produtos ou servi\u00e7os, investimentos, entre outras fontes de renda.<\/p>\n<h3>Custos Totais<\/h3>\n<p>Os custos totais incluem todos os custos que se associam \u00e0 produ\u00e7\u00e3o de bens ou servi\u00e7os. Ent\u00e3o, isso pode envolver gastos de mat\u00e9ria-prima, m\u00e3o de obra, despesas operacionais e outros custos vari\u00e1veis ou fixos.<\/p>\n<h3>Despesas Totais<\/h3>\n<p>As despesas totais se referem a todos os valores que n\u00e3o se relacionam de modo direto \u00e0 produ\u00e7\u00e3o. Dessa forma, tem que ser eliminado do lucro l\u00edquido, porque inclui despesas administrativas, marketing, custos de vendas e mais.<\/p>\n<h3>Impostos<\/h3>\n<p>O valor dos impostos pagos pela empresa sobre seu lucro bruto deve ser dilu\u00eddo. Isso porque, o l\u00edquido tem que representar o dinheiro que n\u00e3o tem um destino fixo, ou seja, o que sobra ap\u00f3s pagar as contas.<\/p>\n<div id=\"attachment_1074\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1074\" class=\"size-full wp-image-1074\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_2_-_lucro_liquido.jpg\" alt=\"Entenda o que \u00e9 lucro l\u00edquido\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_2_-_lucro_liquido.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_2_-_lucro_liquido-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_2_-_lucro_liquido-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_2_-_lucro_liquido-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-1074\" class=\"wp-caption-text\">Conhe\u00e7a o lucro l\u00edquido e entenda porque ele \u00e9 importante. Imagem de Lukasz Radziejewski em Pexels.<\/p><\/div>\n<h2>Por que o lucro l\u00edquido \u00e9 importante?<\/h2>\n<p><strong>O lucro l\u00edquido \u00e9 uma m\u00e9trica crucial para avaliar a sa\u00fade financeira de uma organiza\u00e7\u00e3o e como ela pode gerar lucros sustent\u00e1veis. <\/strong>Assim, d\u00e1 uma ampla vis\u00e3o dos resultados financeiros, ao considerar os custos de opera\u00e7\u00e3o e tamb\u00e9m os encargos fiscais.<\/p>\n<p>Vale dizer que esse n\u00e3o \u00e9 o \u00fanico indicador financeiro que importa. Ou seja, os investidores tendem a analisar outros crit\u00e9rios para avaliar o desempenho de uma <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/02\/14\/marca\/\" target=\"_blank\" rel=\"noopener\">marca<\/a>, j\u00e1 que:<\/p>\n<ul>\n<li>funciona como um identificador de renda;<\/li>\n<li>avalia a efici\u00eancia operacional;<\/li>\n<li>ajuda na tomada de decis\u00f5es financeiras;<\/li>\n<li>mede a sustentabilidade do neg\u00f3cio;<\/li>\n<li>analisa se a empresa atrair investimentos;<\/li>\n<li>mostra como est\u00e1 a sa\u00fade financeira do neg\u00f3cio.<\/li>\n<\/ul>\n<p>Costuma-se encontrar este tipo de lucro nos relat\u00f3rios financeiros anuais e trimestrais das empresas. Isso porque, \u00e9 um ponto onde quem investe verifica se houve ou n\u00e3o o crescimento esperado. Ent\u00e3o, a partir disso, define quais ser\u00e3o os seus pr\u00f3ximos passos na empresa.<\/p>\n<div id=\"attachment_1076\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1076\" class=\"size-full wp-image-1076\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_3_-_lucro_liquido.jpg\" alt=\"Entenda o que \u00e9 lucro l\u00edquido\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_3_-_lucro_liquido.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_3_-_lucro_liquido-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_3_-_lucro_liquido-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/INTERNA_3_-_lucro_liquido-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-1076\" class=\"wp-caption-text\">Este tipo de lucro revela os ganhos reais de um neg\u00f3cio. Imagem de Pixabay em Pexels.<\/p><\/div>\n<h3>Vis\u00e3o mais precisa sobre suas finan\u00e7as<\/h3>\n<p>O lucro l\u00edquido \u00e9 uma m\u00e9trica financeira crucial, porque oferece insights precisos sobre a sa\u00fade da empresa sob o aspecto financeiro. Por isso, \u00e9 um dado que permite avaliar com clareza como est\u00e1 o faturamento da sua empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lucro l\u00edquido \u00e9 um conceito muito importante para todas as empresas que desejam fazer sua an\u00e1lise de dados e desempenho. Isso porque, se trata de uma m\u00e9trica capaz de mostrar a evolu\u00e7\u00e3o do neg\u00f3cio com o passar do tempo. O que \u00e9 lucro l\u00edquido? Lucro l\u00edquido \u00e9 uma medida financeira que representa o resultado de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[477,476,475],"class_list":["post-1071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-faturamento","tag-lucro","tag-lucro-liquido"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entenda o que \u00e9 lucro l\u00edquido - Socialmaker<\/title>\n<meta name=\"description\" content=\"O lucro l\u00edquido \u00e9 uma das principais m\u00e9tricas para entender se a sua empresa est\u00e1 ou n\u00e3o em um bom caminho, veja mais\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmaker.com.br\/blog\/2024\/01\/28\/lucro-liquido-o-que-e\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entenda o que \u00e9 lucro l\u00edquido - 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