{"id":108,"date":"2022-11-11T11:00:29","date_gmt":"2022-11-11T14:00:29","guid":{"rendered":"https:\/\/socialmaker.com.br\/blog\/?p=108"},"modified":"2022-11-10T03:17:48","modified_gmt":"2022-11-10T06:17:48","slug":"whatsapp-business-3","status":"publish","type":"post","link":"https:\/\/socialmaker.com.br\/blog\/2022\/11\/11\/whatsapp-business-3\/","title":{"rendered":"Whatsapp Business: vantagens e desvantagens que voc\u00ea precisa avaliar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O <\/span><b>Whatsapp Business<\/b><span style=\"font-weight: 400;\"> \u00e9 uma boa solu\u00e7\u00e3o para as empresas em meio a esse mundo cada vez mais conectado. Por\u00e9m, \u00e9 preciso entender que h\u00e1 vantagens e desvantagens. Por isso, \u00e9 vital saber quais s\u00e3o elas e realizar a melhor escolha para seu neg\u00f3cio.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">O que \u00e9 Whatsapp Business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c9 um <\/span><b>aplicativo gratuito<\/b><span style=\"font-weight: 400;\"> para empresas. Inclusive, \u00e9 poss\u00edvel dispor dele em celular com sistema Android ou iOS. Logo, foi criado para suprir as necessidades das firmas em rela\u00e7\u00e3o ao di\u00e1logo com seu p\u00fablico.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens do Whatsapp Business<\/span><\/h2>\n<p><b>Whatsapp Business<\/b><span style=\"font-weight: 400;\"> \u00e9 um recurso muito \u00fatil para as empresas. Embora n\u00e3o custe nada para o empres\u00e1rio, faz o perfil parecer mais confi\u00e1vel e passa ao cliente mais credibilidade. Acrescenta-se que esses n\u00e3o s\u00e3o os \u00fanicos benef\u00edcios.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aplicativo gratuito;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mensagens r\u00e1pida;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobilidade;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disp\u00f5e dos dados da empresa;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vitrine online dos produtos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coleta de dados sobre as conversas.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dentre as vantagens, tamb\u00e9m d\u00e1 para indicar o hor\u00e1rio que a unidade funciona. Ainda mais, \u00e9 poss\u00edvel criar atalhos para informar a falta de resposta no momento e marcar as conversas com tags prontas do aplicativo ou criar novas como preferir.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Clientes fidelizados<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ao ter em vista todos os bens do <\/span><b>aplicativo empresarial<\/b><span style=\"font-weight: 400;\">, n\u00e3o se pode deixar de falar que essa vers\u00e3o ajuda a tornar os clientes mais fi\u00e9is. Pois, as pessoas ficam mais satisfeitas ao ter uma resposta r\u00e1pida e voltam a procurar a empresa. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Atendimento exclusivo atrav\u00e9s do Whatsapp Business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O <\/span><b>app <\/b><span style=\"font-weight: 400;\">permite que os clientes tenham um meio oficial para entrar em contato. Al\u00e9m de que, a empresa pode falar atrav\u00e9s de <\/span><b>mensagens<\/b><span style=\"font-weight: 400;\"> e m\u00eddias variadas. Desse modo, \u00e9 poss\u00edvel tornar o contato mais particular.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ferramentas dispon\u00edveis\u00a0<\/span><\/h3>\n<p><b>Whatsapp Business<\/b><span style=\"font-weight: 400;\"> conta com todos os recursos cl\u00e1ssicos. Ou seja, pode-se criar grupos e enviar v\u00e1rios arquivos. Contudo, a vers\u00e3o para empresas disp\u00f5e de itens extras, s\u00e3o esses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cat\u00e1logo;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link curto;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mensagens prontas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etiquetas.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Essas ferramentas fazem com que se torne mais pr\u00f3ximo o contato com o cliente. Afinal, atrav\u00e9s do cat\u00e1logo o usu\u00e1rio n\u00e3o precisa esperar por resposta para saber quais produtos est\u00e3o dispon\u00edveis, por exemplo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outro ponto interessante, com o link curto d\u00e1 para mandar o cliente direto para outra p\u00e1gina. Enquanto isso, as mensagens prontas ajudam com as respostas. Ainda, as etiquetas permitem identificar o fregu\u00eas de modo mais f\u00e1cil.<\/span><\/p>\n<div id=\"attachment_110\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-110\" class=\"wp-image-110 size-full\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2022\/11\/Whatsapp-business-1.jpg\" alt=\"mulher sentada no ch\u00e3o, trabalhando no laptop e celular ao mesmo tempo\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2022\/11\/Whatsapp-business-1.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2022\/11\/Whatsapp-business-1-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2022\/11\/Whatsapp-business-1-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2022\/11\/Whatsapp-business-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-110\" class=\"wp-caption-text\">O Whatsapp Business \u00e9 um app cheio de recursos. Foto de Vlada Karpovich no Pexels.<\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Etiquetas para identifica\u00e7\u00e3o de clientes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Uma forte diferen\u00e7a do <\/span><b>Whatsapp Business<\/b><span style=\"font-weight: 400;\"> s\u00e3o as etiquetas. A prop\u00f3sito, elas s\u00e3o uma marca de v\u00e1rias cores que se coloca nas conversas do aplicativo. Contudo, \u00e9 poss\u00edvel criar novas, ou usar as op\u00e7\u00f5es j\u00e1 feitas pelo sistema, como por exemplo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Message via ad;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Novo cliente;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Novo pedido;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pagamento pendente;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pago;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pedido finalizado.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Com as etiquetas, pode-se unir os clientes em grupos. Dessa forma, \u00e9 poss\u00edvel ver de forma clara a qual categoria se dirigir. Portanto, com isso d\u00e1 para saber como abordar e sobre qual assunto falar com o indiv\u00edduo.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dentre tudo, elas permitem que o app fique muito mais organizado. Assim, fica muito mais f\u00e1cil achar pessoas ou <\/span><b>conversas. <\/b><span style=\"font-weight: 400;\">Tamb\u00e9m d\u00e1 para us\u00e1-las como base para criar uma resposta r\u00e1pida eficaz e lista de transmiss\u00e3o espec\u00edfica.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00e9tricas do aplicativo: benef\u00edcio ou desvantagem?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As m\u00e9tricas cabem nas duas op\u00e7\u00f5es. Logo, \u00e9 poss\u00edvel a partir delas saber se as t\u00e1ticas que a unidade abordou, s\u00e3o boas. Em outras palavras, diz se pode continuar como est\u00e1, ou se \u00e9 preciso mudar a forma de tratar o cliente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vale destacar tamb\u00e9m, que o programa n\u00e3o consegue gerar m\u00e9tricas em rela\u00e7\u00e3o a satisfa\u00e7\u00e3o do usu\u00e1rio. Por\u00e9m, nos dias atuais, esses dados s\u00e3o vitais. Visto que, as unidades precisam deles para promover a\u00e7\u00f5es mais assertivas.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Desvantagens do Whatsapp Business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Apesar de possuir in\u00fameros pontos a favor, \u00e9 preciso falar que ainda h\u00e1 aspectos que podem ser uma desvantagem para a empresa. Contudo, os principais problemas ao usar esse <a href=\"https:\/\/socialmaker.com.br\/blog\/2022\/09\/20\/como-vender-pelo-whatsapp\/\" target=\"_blank\" rel=\"noopener\">Whatsapp<\/a> come\u00e7am a surgir quando a firma come\u00e7a a crescer.\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00e3o serve para empreendimentos com muitos funcion\u00e1rios;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invi\u00e1vel realizar o envio de muitas mensagens;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permite usar t\u00e1ticas erradas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00f3 pode ser usado em um aparelho por vez.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Em vista do que foi dito, pode-se concluir que o aplicativo \u00e9 uma boa op\u00e7\u00e3o para os pequenos neg\u00f3cios. Entretanto, n\u00e3o \u00e9 indicado para unidades maiores que disp\u00f5e de n\u00famero elevado de clientes e larga demanda.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Servi\u00e7o limitado<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O <\/span><b>Whatsapp Business<\/b><span style=\"font-weight: 400;\"> n\u00e3o foi feito com o objetivo principal de atender clientes. Por isso, o servi\u00e7o se torna limitado. Ali\u00e1s, s\u00f3 pode ser usado em um dispositivo, o que faz ser dif\u00edcil a resposta caso tenha mais de um usu\u00e1rio para responder na mesma hora.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">O Whatsapp Business exige empenho no seu uso<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mesmo com tantos benef\u00edcios, \u00e9 vital que se considere alguns pontos antes de escolher o aplicativo. Pois, caso n\u00e3o saiba trabalhar os recursos, isto pode se tornar um problema, e, causar efeito contr\u00e1rio. Portanto, \u00e9 preciso prestar aten\u00e7\u00e3o a:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Equipe que deve ser capaz de usar a ferramenta da forma certa;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planejar boas t\u00e1ticas.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Um quadro de funcion\u00e1rios aptos ajuda a manter a qualidade do servi\u00e7o. Al\u00e9m de que, o contato \u00e9 direto e deve ser feito de forma r\u00e1pida. Conforme isso, as estrat\u00e9gias t\u00eam que ser precisas e respeitar o espa\u00e7o do cliente.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">H\u00e1 limite de mensagem no Whatsapp Business<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Outro ponto negativo do <\/span><b>Whatsapp Business<\/b><span style=\"font-weight: 400;\"> \u00e9 o limite de mensagens. Nesse sentido, o aplicativo s\u00f3 permite enviar mensagens a 256 contatos. Isto \u00e9, caso passe desse valor, \u00e9 poss\u00edvel que tenha o contato bloqueado.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Whatsapp Business n\u00e3o \u00e9 indicado para todas as empresas<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pode-se afirmar, em raz\u00e3o das limita\u00e7\u00f5es, que essa vers\u00e3o \u00e9 indicada apenas para empresas pequenas. Ou seja, para aquelas que contam com at\u00e9 no m\u00e1ximo 5 funcion\u00e1rios. Afinal, o mesmo foi criado com objetivo de atender pequenos e m\u00e9dios neg\u00f3cios.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Mal uso da coleta de dados<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Uma das fun\u00e7\u00f5es mais importantes do <\/span><b>Whatsapp Business<\/b><span style=\"font-weight: 400;\">, por\u00e9m, \u00e9 mal utilizada. A m\u00e9trica \u00e9 pouco conhecida pelas pessoas. Desse modo, n\u00e3o a usam para explorar os benef\u00edcios de aplic\u00e1-la e perdem de fazer an\u00e1lises melhores.<\/span><\/p>\n<h2>Veja se o WhatsApp Business \u00e9 para o seu neg\u00f3cio<\/h2>\n<p>Com base no que foi dito, voc\u00ea j\u00e1 conhece as vantagens e desvantagens desse app. Ent\u00e3o, avalie bem como ele pode contribuir para sua empresa e qual a melhor maneira de us\u00e1-lo no dia a dia para aumentar suas <a href=\"https:\/\/socialmaker.com.br\/blog\/2022\/09\/18\/vendas-pelo-whatsapp\/\" target=\"_blank\" rel=\"noopener\">vendas<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Whatsapp Business \u00e9 uma boa solu\u00e7\u00e3o para as empresas em meio a esse mundo cada vez mais conectado. Por\u00e9m, \u00e9 preciso entender que h\u00e1 vantagens e desvantagens. Por isso, \u00e9 vital saber quais s\u00e3o elas e realizar a melhor escolha para seu neg\u00f3cio.\u00a0\u00a0 O que \u00e9 Whatsapp Business? \u00c9 um aplicativo gratuito para empresas. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[103,102,104,106,105,101],"class_list":["post-108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-aplicativo-empresarial","tag-aplicativo-gratuito","tag-app","tag-conversas","tag-mensagens","tag-whatsapp-bussines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Whatsapp Business vantagens e desvantagens - Socialmaker<\/title>\n<meta name=\"description\" content=\"O Whatsapp Business \u00e9 um \u00f3timo recurso para a empresa, por\u00e9m tem vantagens e desvantagens que voc\u00ea precisa avaliar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmaker.com.br\/blog\/2022\/11\/11\/whatsapp-business-3\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whatsapp Business vantagens e desvantagens - 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