{"id":1246,"date":"2024-02-29T08:00:45","date_gmt":"2024-02-29T11:00:45","guid":{"rendered":"https:\/\/socialmaker.com.br\/blog\/?p=1246"},"modified":"2024-02-27T12:30:50","modified_gmt":"2024-02-27T15:30:50","slug":"marketing-social-exemplo","status":"publish","type":"post","link":"https:\/\/socialmaker.com.br\/blog\/2024\/02\/29\/marketing-social-exemplo\/","title":{"rendered":"Como fazer marketing social no WhatsApp?"},"content":{"rendered":"<p><strong>Marketing social<\/strong> \u00e9 uma t\u00e1tica que consiste em a\u00e7\u00f5es sociais, voltadas para o bem das pessoas, em geral, o que pode ajudar a conquistar clientes. Por isso, entenda um pouco mais como funciona o marketing 3.0 ou social e como planejar a\u00e7\u00f5es para o seu WhatsApp.<\/p>\n<h2>O que \u00e9 marketing social?<\/h2>\n<p><strong>O marketing social associa t\u00e1ticas de neg\u00f3cios a causas relevantes <\/strong>e foi descrito por Philip Kotler em suas obras, no marketing 3.0. Por sua vez, o foco dessa t\u00e1tica \u00e9 causar impactos positivos no meio social, com a\u00e7\u00f5es que podem envolver:<\/p>\n<ul>\n<li>consci\u00eancia sobre alguns temas;<\/li>\n<li>arrecadar fundos;<\/li>\n<li>divis\u00e3o de dados relevantes, por exemplo.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/CpkH7g2otVU?si=JwJvMhOHPMC-dBEn\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>J\u00e1 esse tipo de marketing feito no WhatsApp refere-se ao uso estrat\u00e9gico deste app de mensagens para promover a\u00e7\u00f5es sociais.<\/p>\n<p>Nesse sentido, pode envolver causas nobres ou o engajamento com a comunidade, ou com pessoas ao seu redor, que consomem a sua <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/02\/14\/marca\/\" target=\"_blank\" rel=\"noopener\">marca<\/a>.<\/p>\n<div id=\"attachment_1249\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1249\" class=\"size-full wp-image-1249\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/Interna_1_-_Marketing_social.png\" alt=\"Como fazer marketing social no WhatsApp?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/Interna_1_-_Marketing_social.png 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/Interna_1_-_Marketing_social-300x200.png 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/Interna_1_-_Marketing_social-1024x683.png 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/Interna_1_-_Marketing_social-768x512.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-1249\" class=\"wp-caption-text\">O marketing social \u00e9 um dos tipos que foca no bem das pessoas no conv\u00edvio em comunidade. Imagem de rawpixel.com em Freepik<\/p><\/div>\n<h3>Como ele funciona no Whatsapp?<\/h3>\n<p>Uma das principais fun\u00e7\u00f5es do WhatsApp para o marketing social s\u00e3o os grupos e as listas de transmiss\u00e3o. Assim, eles permitem que as marcas alcancem um grande n\u00famero de pessoas ao mesmo tempo, o que ajuda na <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/08\/09\/promocao\/\" target=\"_blank\" rel=\"noopener\">promo\u00e7\u00e3o<\/a> de intera\u00e7\u00f5es e troca de dados.<\/p>\n<h4>Conte\u00fado que engaja<\/h4>\n<p>Publicar conte\u00fado envolvente \u00e9 essencial no marketing. Desse modo, isso inclui, de maneira bem geral:<\/p>\n<ul>\n<li>uso de mensagens claras;<\/li>\n<li>imagens impactantes;<\/li>\n<li>v\u00eddeos.<\/li>\n<\/ul>\n<p>\u00c9 ideal ainda o uso de materiais que ressoem com a audi\u00eancia e incentivem a participa\u00e7\u00e3o ativa das pessoas que consomem da marca.<\/p>\n<p>Afinal, o WhatsApp \u00e9 crucial para campanhas de conscientiza\u00e7\u00e3o, seja sobre quest\u00f5es sociais, ambientais ou de sa\u00fade. Ent\u00e3o, compartilhar as mensagens de forma f\u00e1cil pode ampliar o alcance da sua campanha.<\/p>\n<h4>Arrecadar fundos<\/h4>\n<p>Muitas marcas usam o WhatsApp para campanhas de arrecada\u00e7\u00e3o de fundos. Desse modo, a simplicidade das transa\u00e7\u00f5es financeiras na plataforma facilita a doa\u00e7\u00e3o por parte dos usu\u00e1rios.<\/p>\n<h4>Suporte aos clientes<\/h4>\n<p>Voc\u00ea pode usar o app para fornecer suporte e <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/02\/06\/atendimento\/\" target=\"_blank\" rel=\"noopener\">atendimento<\/a> ao cliente em iniciativas sociais. Assim, voc\u00ea cria uma intera\u00e7\u00e3o direta com o p\u00fablico, al\u00e9m de aumentar a confian\u00e7a de todos na causa.<\/p>\n<div id=\"attachment_1251\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1251\" class=\"size-full wp-image-1251\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/marketing-social.jpg\" alt=\"Como fazer marketing social no WhatsApp?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/marketing-social.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/marketing-social-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/marketing-social-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/marketing-social-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-1251\" class=\"wp-caption-text\">O marketing social no WhatsApp \u00e9 crucial para trazer as pessoas para junto da sua marca em uma causa comum. Imagem de diana_mironenko em Freepik<\/p><\/div>\n<h2>Como fazer marketing social no WhatsApp?<\/h2>\n<p><strong>Para fazer o marketing social no WhatsApp, voc\u00ea pode formar grupos espec\u00edficos para cada campanha ou causa. <\/strong>Assim, isso ajuda a manter a comunica\u00e7\u00e3o organizada e focada.<\/p>\n<p>Incentive tamb\u00e9m a participa\u00e7\u00e3o dos membros do grupo. Afinal, perguntas, enquetes e desafios podem aumentar a intera\u00e7\u00e3o e o engajamento.<\/p>\n<h3>Comunica\u00e7\u00e3o e ferramentas<\/h3>\n<p>Seja transparente sobre o prop\u00f3sito da campanha ou iniciativa, pois a confian\u00e7a \u00e9 crucial nesse tipo de marketing. Ainda assim, se a arrecada\u00e7\u00e3o de fundos for parte da estrat\u00e9gia, use ferramentas de pagamento seguras e de f\u00e1cil acesso.<\/p>\n<h3>Me\u00e7a os resultados<\/h3>\n<p>Voc\u00ea deve acompanhar de perto o sucesso e resultados das campanhas. Com isso, \u00e9 poss\u00edvel acompanhar m\u00e9tricas cruciais, como engajamento, alcance e, claro, poss\u00edveis convers\u00f5es.<\/p>\n<div id=\"attachment_1253\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1253\" class=\"size-full wp-image-1253\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/Interna_3_-_Marketing_social.png\" alt=\"Como fazer marketing social no WhatsApp?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/Interna_3_-_Marketing_social.png 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/Interna_3_-_Marketing_social-300x200.png 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/Interna_3_-_Marketing_social-1024x683.png 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/02\/Interna_3_-_Marketing_social-768x512.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-1253\" class=\"wp-caption-text\">O marketing social no WhatsApp pode ser crucial para o sucesso de uma campanha. Imagem de rawpixel.com em Freepik<\/p><\/div>\n<h3>Vantagens de uso do Whatsapp<\/h3>\n<p>O recurso conta com bilh\u00f5es de usu\u00e1rios ativos e oferece um alcance significativo de forma imediata. Desse modo, permite que mensagens e campanhas atinjam um grande p\u00fablico em pouco tempo.<\/p>\n<p>Esse app tamb\u00e9m permite, acima de tudo, um engajamento mais direto e pessoal com o p\u00fablico. Assim, a chance de intera\u00e7\u00e3o promove uma rela\u00e7\u00e3o mais pr\u00f3xima entre a organiza\u00e7\u00e3o e os usu\u00e1rios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing social \u00e9 uma t\u00e1tica que consiste em a\u00e7\u00f5es sociais, voltadas para o bem das pessoas, em geral, o que pode ajudar a conquistar clientes. Por isso, entenda um pouco mais como funciona o marketing 3.0 ou social e como planejar a\u00e7\u00f5es para o seu WhatsApp. O que \u00e9 marketing social? O marketing social associa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[155],"tags":[56,502],"class_list":["post-1246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-marketing-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como fazer marketing social no WhatsApp? - Socialmaker<\/title>\n<meta name=\"description\" content=\"Entenda como funciona o marketing social, as vantagens da estrat\u00e9gia e como realizar a\u00e7\u00f5es da sua campanha no Whatsapp\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmaker.com.br\/blog\/2024\/02\/29\/marketing-social-exemplo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como fazer marketing social no WhatsApp? 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