{"id":149,"date":"2022-12-03T11:00:07","date_gmt":"2022-12-03T14:00:07","guid":{"rendered":"https:\/\/socialmaker.com.br\/blog\/?p=149"},"modified":"2022-12-02T04:13:57","modified_gmt":"2022-12-02T07:13:57","slug":"metricas","status":"publish","type":"post","link":"https:\/\/socialmaker.com.br\/blog\/2022\/12\/03\/metricas\/","title":{"rendered":"M\u00e9tricas do WhatsApp Business que te ajudam a avaliar sua estrat\u00e9gia de marketing"},"content":{"rendered":"<p>As <strong>m\u00e9tricas <\/strong>do <a href=\"https:\/\/www.take.net\/blog\/whatsapp\/whatsapp-business\/\" target=\"_blank\" rel=\"noopener\">WhatsApp Business<\/a> s\u00e3o respons\u00e1veis por melhorar o desempenho do seu neg\u00f3cio no aplicativo. Dessa forma, \u00e9 poss\u00edvel melhorar a comunica\u00e7\u00e3o com os seus clientes por meio um bom planejamento. Assim, \u00e9 um modo de medir a sua estrat\u00e9gia.<\/p>\n<h2>O que s\u00e3o m\u00e9tricas?<\/h2>\n<p>S\u00e3o as principais aliadas do marketing por trazer mais oportunidades de neg\u00f3cio nas empresas. Por isso, tem uma forte rela\u00e7\u00e3o com a <strong>an\u00e1lise de dados<\/strong> do seu desempenho. Assim, \u00e9 um n\u00famero que representa a medida de campanhas e das suas tend\u00eancias. Ou seja, \u00e9 ideal para comparar resultados.<\/p>\n<h3>Marketing<\/h3>\n<p>O marketing tem as suas pr\u00f3prias estat\u00edsticas por meio de indicadores que ajudam a mensurar os seus resultados. Portanto, \u00e9 poss\u00edvel ver se a campanha teve um grande sucesso por meio dos seus dados. Afinal, s\u00e3o muitas as fun\u00e7\u00f5es do marketing digital.<\/p>\n<div id=\"attachment_150\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-150\" class=\"size-full wp-image-150\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2022\/11\/METRICAS.jpg\" alt=\"Imagem da tela de um computador com um gr\u00e1fico na tela\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2022\/11\/METRICAS.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2022\/11\/METRICAS-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2022\/11\/METRICAS-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2022\/11\/METRICAS-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-150\" class=\"wp-caption-text\">O uso de m\u00e9tricas s\u00e3o essenciais para as estrat\u00e9gias de marketing. Imagem de Lukas no Pixabay<\/p><\/div>\n<h2>Quais as principais m\u00e9tricas do WhatsApp Business?<\/h2>\n<p>Uma das principais <strong>m\u00e9tricas <\/strong>do <strong>WhatsApp Business<\/strong> \u00e9 a sua funcionalidade chamada de estat\u00edsticas. Por isso, se destaca como um dos seus grandes diferenciais. Dessa forma, \u00e9 uma ferramenta que fornece dados e an\u00e1lises sobre as intera\u00e7\u00f5es entre empresa e cliente.<\/p>\n<ul>\n<li>Tempo m\u00e9dio de espera;<\/li>\n<li>Tempo m\u00e9dio de atendimento;<\/li>\n<li>N\u00famero de mensagens trocadas;<\/li>\n<li>Quantidade de solicita\u00e7\u00f5es encerradas;<\/li>\n<li>Quantidade de conversas abertas.<\/li>\n<\/ul>\n<p>Como visto, \u00e9 essencial estar presente nesta plataforma, pois \u00e9 fundamental acompanhar os seus resultados. \u00c9 uma forma de fortalecer as suas intera\u00e7\u00f5es para investir em melhores treinamentos. Como resultado, ajuda a ter um impacto positivo para aumentar as <a href=\"https:\/\/socialmaker.com.br\/blog\/2022\/11\/21\/vendas-online\/\" target=\"_blank\" rel=\"noopener\">vendas<\/a>.<\/p>\n<h3>KPIs<\/h3>\n<p>Tanto as <strong>m\u00e9tricas<\/strong> quanto os KPIs s\u00e3o essenciais para medir os n\u00fameros e resultados de uma campanha. Portanto, um se conecta com o outro, por isso, a primeira indica as informa\u00e7\u00f5es reais sobre uma a\u00e7\u00e3o. Enquanto a segunda, indica os reais investimentos.<\/p>\n<h2>Principais ferramentas no WhatsApp Business<\/h2>\n<p>O<strong> WhatsApp Business<\/strong> \u00e9 uma vers\u00e3o gratuita para as micro e pequenas empresas. Por isso, h\u00e1 alguns dados limitados que servem para analisar as principais estrat\u00e9gias dos seus neg\u00f3cios. Al\u00e9m disso, h\u00e1 v\u00e1rias ferramentas que podem ajudar a avaliar os seus dados:<\/p>\n<ul>\n<li>Call bell;<\/li>\n<li>Lead sales;<\/li>\n<li>Wati;<\/li>\n<li>B2 Chat;<\/li>\n<li>Sirena.<\/li>\n<\/ul>\n<p>Assim, \u00e9 poss\u00edvel coletar v\u00e1rias informa\u00e7\u00f5es sobre as atividades dentro do aplicativo e ver a intera\u00e7\u00e3o dos usu\u00e1rios com a empresa. Portanto, esses dados s\u00e3o fundamentais para medir o desempenho das principais estrat\u00e9gias de vendas. \u00c9 poss\u00edvel tirar insights valiosos do aplicativo.<\/p>\n<h3>An\u00e1lise dos n\u00fameros<\/h3>\n<p>\u00c9 preciso entender que os n\u00fameros soltos n\u00e3o possuem significados sobre os resultados. Assim, \u00e9 importante analisar as suas principais taxas. A de recebimento indica se a lista de contatos \u00e9 interessante. Portanto, a de resposta alerta sobre as mensagens. Por \u00faltimo, a de abertura analisa a comunica\u00e7\u00e3o da empresa.<\/p>\n<p><iframe loading=\"lazy\" title=\"Como analisar as m\u00e9tricas das campanhas de Whatsapp\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/drpFnuH1_-8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Por que \u00e9 importante ter m\u00e9tricas no WhatsApp Business?<\/h2>\n<p>As <strong>m\u00e9tricas <\/strong>do <strong>WhatsApp Business<\/strong> s\u00e3o essenciais para avaliar o comportamento dos usu\u00e1rios em rela\u00e7\u00e3o \u00e0 empresa. Dessa forma, \u00e9 poss\u00edvel medir os resultados e o alcance dos seus servi\u00e7os. Assim, permite entender melhor o seu neg\u00f3cio e saber dicas para melhorar.<\/p>\n<h3>Estrat\u00e9gias de vendas<\/h3>\n<p>Analisar o alcance dos seus resultados, \u00e9 importante para criar novas estrat\u00e9gias de vendas. Com isso, \u00e9 uma forma de testar novos meios de comunica\u00e7\u00e3o para se conectar com os seus clientes. Como resultado, os dados permitem ver se os objetivos foram conquistados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As m\u00e9tricas do WhatsApp Business s\u00e3o respons\u00e1veis por melhorar o desempenho do seu neg\u00f3cio no aplicativo. Dessa forma, \u00e9 poss\u00edvel melhorar a comunica\u00e7\u00e3o com os seus clientes por meio um bom planejamento. Assim, \u00e9 um modo de medir a sua estrat\u00e9gia. O que s\u00e3o m\u00e9tricas? S\u00e3o as principais aliadas do marketing por trazer mais oportunidades [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[125,124,9],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-analise-de-dado","tag-metricas","tag-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>m\u00e9tricasM\u00e9tricas como ferramenta de estrat\u00e9gia- Socialmaker<\/title>\n<meta name=\"description\" content=\"As m\u00e9tricas ajudam a avaliar as estrat\u00e9gias do WhatsApp Business por meio de an\u00e1lise de dados e informa\u00e7\u00f5es relevantes\" \/>\n<meta name=\"robots\" content=\"index, follow, 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