{"id":222,"date":"2023-01-20T11:00:48","date_gmt":"2023-01-20T14:00:48","guid":{"rendered":"https:\/\/socialmaker.com.br\/blog\/?p=222"},"modified":"2023-01-18T17:51:19","modified_gmt":"2023-01-18T20:51:19","slug":"branding","status":"publish","type":"post","link":"https:\/\/socialmaker.com.br\/blog\/2023\/01\/20\/branding\/","title":{"rendered":"Como o branding tornar\u00e1 sua empresa uma l\u00edder no mercado?"},"content":{"rendered":"<p>O <strong>branding <\/strong>pode parecer um conceito novo, mas o que poucos sabem \u00e9 que j\u00e1 na Idade M\u00e9dia acontecia a aplica\u00e7\u00e3o dessa t\u00e9cnica. Conhecido tamb\u00e9m como<a href=\"https:\/\/deskfy.io\/gestao-de-marca\/\" target=\"_blank\" rel=\"noopener\"> gest\u00e3o de marca<\/a>, ele \u00e9 um processo fundamental para conseguir definir e manter a identidade de uma empresa.<\/p>\n<h2>Qual o significado de branding?<\/h2>\n<p><strong>Branding \u00e9 uma estrat\u00e9gia que ajuda a tornar a marca mais desejada no mercado e pelo p\u00fablico geral.<\/strong> Dessa forma, ele \u00e9 um processo que busca mostrar positivamente a empresa, mas para isso envolve a\u00e7\u00f5es ligadas aos:<\/p>\n<ul>\n<li>valores;<\/li>\n<li>identidade;<\/li>\n<li>cultura.<\/li>\n<\/ul>\n<p>Para lembrar de uma marca \u00e9 necess\u00e1rio que a estrat\u00e9gia gere um valor, crie conex\u00f5es, bem como um posicionamento. Todos esses fatores dentro da gest\u00e3o ajudam na hora de um cliente comprar ou n\u00e3o o servi\u00e7o ou produto de uma organiza\u00e7\u00e3o.<\/p>\n<p>Uma marca bem pensada, planejada e executada \u00e9 potencializada dentro do mercado de <a href=\"https:\/\/socialmaker.com.br\/blog\/2022\/12\/21\/negocios-2\/\" target=\"_blank\" rel=\"noopener\">neg\u00f3cios<\/a> e para o consumidor. Assim, a sua gest\u00e3o deve usar todos os recursos de branding para transformar a marca em um sucesso.<\/p>\n<div id=\"attachment_223\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-223\" class=\"size-full wp-image-223\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/01\/branding-1.jpg\" alt=\"Branding: A imagem mostra uma pessoa criando estrat\u00e9gias de conte\u00fado em folha de pap\u00e9is. \" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/01\/branding-1.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/01\/branding-1-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/01\/branding-1-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/01\/branding-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-223\" class=\"wp-caption-text\">V\u00e1rias ferramentas s\u00e3o usadas para criar o branding de uma empresa. Foto de dom\u00ednio p\u00fablico em Pxhere.<\/p><\/div>\n<h3>Como fazer a gest\u00e3o de marca?<\/h3>\n<p>Para fazer uma boa gest\u00e3o de marca, \u00e9 necess\u00e1rio ent\u00e3o boas pr\u00e1ticas, como fazer pesquisas de mercado, criar uma identidade visual e ter um bom <a href=\"https:\/\/socialmaker.com.br\/blog\/2022\/11\/17\/marketing-de-conteudo-digital\/\" target=\"_blank\" rel=\"noopener\">marketing de conte\u00fado<\/a>.<\/p>\n<p>Todos esses recursos ajudam a fortalecer o nome da empresa, assim a torna uma refer\u00eancia e inspira\u00e7\u00e3o no assunto diante do mercado, al\u00e9m do p\u00fablico.<\/p>\n<h3>Os tipos de branding<\/h3>\n<p>Existem v\u00e1rios tipos de branding e cada um tem uma estrat\u00e9gia pr\u00f3pria para conseguir atingir diferentes p\u00fablicos dentro do mercado, por exemplo:<\/p>\n<ul>\n<li>pessoal;<\/li>\n<li>online;<\/li>\n<li>de produto;<\/li>\n<li>offline;<\/li>\n<li>servi\u00e7o;<\/li>\n<li>de varejo;<\/li>\n<li>corporativo;<\/li>\n<li>sazonal;<\/li>\n<li>cultural.<\/li>\n<\/ul>\n<h2>Por que investir em branding?<\/h2>\n<p><strong>Empresas que investem em um bom branding se destacam na mente do p\u00fablico que desejam atingir. <\/strong>Al\u00e9m disso, aquelas que investem na estrat\u00e9gia conseguem trabalhar de forma mais integrada e direcionada nos mesmos objetivos.<\/p>\n<p>Uma boa gest\u00e3o de marca se torna um tipo de cart\u00e3o de visita da empresa, ou seja, \u00e9 uma porta de entrada. Isso faz com que novos clientes e outras marcas se interessem pelo produto ou servi\u00e7o que \u00e9 oferecido e a coloque no topo de prefer\u00eancias nas <a href=\"https:\/\/socialmaker.com.br\/blog\/2022\/11\/21\/vendas-online\/\" target=\"_blank\" rel=\"noopener\">vendas online<\/a>.<\/p>\n<div id=\"attachment_224\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-224\" class=\"size-full wp-image-224\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/01\/branding-2.jpg\" alt=\"Branding: A imagem mostra pessoas usando smartphones\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/01\/branding-2.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/01\/branding-2-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/01\/branding-2-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/01\/branding-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-224\" class=\"wp-caption-text\">Ganhe destaque na mente do seu p\u00fablico-alvo com um branding de qualidade. Imagem de rawpixel.com no Pxhere<\/p><\/div>\n<h3>O momento certo para investir em gest\u00e3o de marca<\/h3>\n<p>N\u00e3o existe uma hora certa para come\u00e7ar a investir em um neg\u00f3cio, j\u00e1 que aplicar dinheiro e tempo na gest\u00e3o de marca deve acontecer desde o in\u00edcio. Assim que uma empresa \u00e9 criada, j\u00e1 se torna uma marca no mundo corporativo, portanto \u00e9 necess\u00e1rio ser bem gerida.<\/p>\n<p><iframe loading=\"lazy\" title=\"Devo investir em Branding agora ou depois?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lpUxkQurMUM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Qual o valor da gest\u00e3o de marca?<\/h3>\n<p>Os custos para um projeto de gest\u00e3o de marca, de fato, podem variar com a complexidade da proposta. De acordo com a Tabela Referencial de Valores da ADEGRAF, a Associa\u00e7\u00e3o dos Designers Gr\u00e1ficos, \u00e9 poss\u00edvel encontrar valores entre R$ 3.200 a R$ 48.200.<\/p>\n<p>Esses custos mudam com o tamanho da empresa e com a descri\u00e7\u00e3o do projeto a ser executado. Por fim, a cria\u00e7\u00e3o de identidade visual, a elabora\u00e7\u00e3o de diagn\u00f3sticos e a cria\u00e7\u00e3o de campanhas s\u00e3o exemplos de propostas com valores diferentes entre si.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O branding pode parecer um conceito novo, mas o que poucos sabem \u00e9 que j\u00e1 na Idade M\u00e9dia acontecia a aplica\u00e7\u00e3o dessa t\u00e9cnica. Conhecido tamb\u00e9m como gest\u00e3o de marca, ele \u00e9 um processo fundamental para conseguir definir e manter a identidade de uma empresa. Qual o significado de branding? Branding \u00e9 uma estrat\u00e9gia que ajuda [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[155],"tags":[160,161,162,56,163],"class_list":["post-222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-branding","tag-gestao","tag-gestao-de-marcas","tag-marketing","tag-posicionamento-de-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding e as suas estrat\u00e9gias - Socialmaker<\/title>\n<meta name=\"description\" content=\"O branding possui estrat\u00e9gias que colocam uma empresa no topo, logo, \u00e9 preciso conhecer cada uma delas para aplicar na sua marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmaker.com.br\/blog\/2023\/01\/20\/branding\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding e as suas estrat\u00e9gias - 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