{"id":619,"date":"2023-10-23T19:00:10","date_gmt":"2023-10-23T22:00:10","guid":{"rendered":"https:\/\/socialmaker.com.br\/blog\/?p=619"},"modified":"2023-10-14T12:51:07","modified_gmt":"2023-10-14T15:51:07","slug":"taxa-de-conversao","status":"publish","type":"post","link":"https:\/\/socialmaker.com.br\/blog\/2023\/10\/23\/taxa-de-conversao\/","title":{"rendered":"Taxa de convers\u00e3o: como otimizar e aumentar suas vendas?"},"content":{"rendered":"<p>A<strong> taxa de convers\u00e3o<\/strong> \u00e9 uma das m\u00e9tricas mais importantes para um neg\u00f3cio. No marketing digital v\u00e1rios fatores podem influenciar nos resultados das vendas. Assim, fazer uso de estrat\u00e9gias validadas e otimiza\u00e7\u00f5es \u00e9 vital para aumentar o faturamento do neg\u00f3cio.<\/p>\n<h2>O que \u00e9 taxa de convers\u00e3o?<\/h2>\n<p><strong>A taxa de convers\u00e3o \u00e9 um indicador que mostra o percentual de pessoas que cumpriram uma a\u00e7\u00e3o determinada pela CTA<\/strong>. Desse modo, \u00e9 um fator essencial para medir a efic\u00e1cia das vendas em um neg\u00f3cio e obter dados sobre o perfil do cliente ideal.<\/p>\n<div id=\"attachment_621\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-621\" class=\"size-full wp-image-621\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-1.jpg\" alt=\"Taxa de convers\u00e3o: como otimizar e aumentar suas vendas?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-1.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-1-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-1-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-621\" class=\"wp-caption-text\">A taxa de convers\u00e3o \u00e9 um indicador chave de vendas online. Foto de Karolina Grabowska do site Freepik<\/p><\/div>\n<p>A convers\u00e3o pode corresponder a preencher um formul\u00e1rio, fazer a leitura de um artigo, entrar em contato ou uma compra consolidada. Muitos profissionais associam o termo \u00e0 convers\u00e3o em vendas, o que \u00e9 um erro, pois \u00e9 um conceito mais amplo.<\/p>\n<h3>Convers\u00e3o em vendas<\/h3>\n<p>A convers\u00e3o em <a href=\"https:\/\/socialmaker.com.br\/blog\/2022\/12\/15\/vendas\/\" target=\"_blank\" rel=\"noopener\">vendas<\/a> \u00e9 o indicador percentual que mede as vendas de um produto ou servi\u00e7o de uma empresa no digital. Assim, em com\u00e9rcios eletr\u00f4nicos no Brasil, essa taxa tem m\u00e9dia de 1,33% e pode chegar a 3,6%, segundo dados da empresa Compass.<\/p>\n<h3>Como \u00e9 medida a taxa de convers\u00e3o?<\/h3>\n<p>A medida da taxa de convers\u00e3o \u00e9 mostrada atrav\u00e9s do seguinte c\u00e1lculo: n\u00famero de convers\u00f5es dividido pelo n\u00famero de visitantes multiplicado por 100%. Esse c\u00e1lculo pode demonstrar, por exemplo, quando a taxa est\u00e1 baixa para assim, buscar o motivo.<\/p>\n<p><iframe loading=\"lazy\" title=\"Como calcular a sua taxa de convers\u00e3o de vendas?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Wd6dwbVCIsU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Como aumentar a taxa de convers\u00e3o em vendas?<\/h2>\n<p><strong>Para aumentar a taxa de convers\u00e3o em vendas \u00e9 preciso melhorar a qualidade da p\u00e1gina e criar CTAs personalizadas. <\/strong>Al\u00e9m disso, \u00e9 necess\u00e1rio observar alguns fatores que s\u00e3o essenciais para bons resultados<strong>. <\/strong>Dentre eles, pode-se citar:<\/p>\n<ul>\n<li>performance da p\u00e1gina\/site;<\/li>\n<li><a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/01\/24\/copy-para-vendas\/\" target=\"_blank\" rel=\"noopener\">copy para vendas<\/a> adequado ao p\u00fablico-alvo;<\/li>\n<li>boa experi\u00eancia do usu\u00e1rio;<\/li>\n<li>clareza da oferta;<\/li>\n<li>fluxos de nutri\u00e7\u00e3o;<\/li>\n<li>provas sociais.<\/li>\n<\/ul>\n<p>Para uma boa performance no site, por exemplo, \u00e9 poss\u00edvel medir por meio de ferramentas de an\u00e1lise de velocidade de carregamento como o GTMetrix e Google Speed Insights.<\/p>\n<p>J\u00e1 o copy de um site pode impactar nas <a href=\"https:\/\/socialmaker.com.br\/blog\/2022\/11\/21\/vendas-online\/\" target=\"_blank\" rel=\"noopener\">vendas online<\/a>, pois o texto \u00e9 o ve\u00edculo de conex\u00e3o emocional com a solu\u00e7\u00e3o apresentada pelo produto ou servi\u00e7o.<\/p>\n<div id=\"attachment_622\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-622\" class=\"size-full wp-image-622\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-2.jpg\" alt=\"Taxa de convers\u00e3o: como otimizar e aumentar suas vendas?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-2.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-2-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-2-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-622\" class=\"wp-caption-text\">A copy \u00e9 um fator importante na taxa de convers\u00e3o. Imagem de RF_Studio do site Pexels<\/p><\/div>\n<p>Outro fator muito importante \u00e9 a <em>User Experience<\/em> durante todo o processo do<a href=\"https:\/\/socialmaker.com.br\/blog\/2022\/12\/23\/funil-de-vendas\/\" target=\"_blank\" rel=\"noopener\"> funil de vendas<\/a>. Afinal, quando h\u00e1 uma boa experi\u00eancia, as pessoas se sentem mais movidas a comprarem.<\/p>\n<p>A clareza de uma oferta, ali\u00e1s, \u00e9 tamb\u00e9m um fator relevante para aumentar as convers\u00f5es. J\u00e1 que, isso cria um elo de conex\u00e3o entre a solu\u00e7\u00e3o e como ela se adequa ao cliente final.<\/p>\n<p>A cria\u00e7\u00e3o de provas sociais em uma p\u00e1gina pode levar o usu\u00e1rio a se convencer que o produto \u00e9 confi\u00e1vel. Dessa forma, 30% dos consumidores se sentem mais motivados a comprarem quando existem provas sociais em um site, segundo dados da empresa Statista.<\/p>\n<div id=\"attachment_623\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-623\" class=\"size-full wp-image-623\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-3.jpg\" alt=\"Taxa de convers\u00e3o: como otimizar e aumentar suas vendas?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-3.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-3-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-3-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/10\/taxa-de-conversao-3-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-623\" class=\"wp-caption-text\">A taxa de convers\u00e3o \u00e9 um dos indicadores do marketing digital. Imagem de Fauxels do site Pexels<\/p><\/div>\n<p>Como o percentual de vendas \u00e9 um fator decisivo para o sucesso de um neg\u00f3cio, analisar cada passo no funil de vendas \u00e9 essencial. Desse modo, s\u00e3o necess\u00e1rios testes constantes para que as a\u00e7\u00f5es possam ter valida\u00e7\u00e3o na estrat\u00e9gia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A taxa de convers\u00e3o \u00e9 uma das m\u00e9tricas mais importantes para um neg\u00f3cio. No marketing digital v\u00e1rios fatores podem influenciar nos resultados das vendas. Assim, fazer uso de estrat\u00e9gias validadas e otimiza\u00e7\u00f5es \u00e9 vital para aumentar o faturamento do neg\u00f3cio. O que \u00e9 taxa de convers\u00e3o? A taxa de convers\u00e3o \u00e9 um indicador que mostra [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[181],"tags":[340,342,341],"class_list":["post-619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendas","tag-aumentar-vendas","tag-conversao","tag-percentual-de-conversao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taxa de convers\u00e3o em vendas: o que \u00e9? - Socialmaker<\/title>\n<meta name=\"description\" content=\"Descubra como a taxa de convers\u00e3o pode ajudar a aumentar as vendas online com dicas para otimizar os resultados do seu neg\u00f3cio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmaker.com.br\/blog\/2023\/10\/23\/taxa-de-conversao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taxa de convers\u00e3o em vendas: o que \u00e9? 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