{"id":719,"date":"2023-11-14T19:00:00","date_gmt":"2023-11-14T22:00:00","guid":{"rendered":"https:\/\/socialmaker.com.br\/blog\/?p=719"},"modified":"2023-12-01T18:33:41","modified_gmt":"2023-12-01T21:33:41","slug":"marketing-de-geolocalizacao","status":"publish","type":"post","link":"https:\/\/socialmaker.com.br\/blog\/2023\/11\/14\/marketing-de-geolocalizacao\/","title":{"rendered":"O que \u00e9 marketing de geolocaliza\u00e7\u00e3o?"},"content":{"rendered":"<p><strong>Marketing de geolocaliza\u00e7\u00e3o<\/strong> \u00e9 um conceito que usa o local f\u00edsico dos clientes para personalizar e otimizar campanhas. Por isso, ela usa tecnologias de ponta e \u00e9 uma t\u00e1tica muito \u00fatil em v\u00e1rias situa\u00e7\u00f5es para ampliar a <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/10\/23\/taxa-de-conversao\/\" target=\"_blank\" rel=\"noopener\">taxa de convers\u00e3o<\/a>.<\/p>\n<h2>O que \u00e9 marketing de geolocaliza\u00e7\u00e3o?<\/h2>\n<p><strong>Marketing de geolocaliza\u00e7\u00e3o \u00e9 um conceito onde se constr\u00f3i planos para alcan\u00e7ar um p\u00fablico em um dado local. <\/strong>Dessa forma, \u00e9 um recurso capaz de melhorar dados e resultados das marcas.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uBGdpxU1X2o?si=pejQuriiEXViNjXG\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ele \u00e9 muito eficaz para fins comerciais, permitindo a oferta de descontos \u00fanicos para clientes de um dado local. Al\u00e9m disso, a pr\u00e1tica faz o envio de alerta sobre eventos pr\u00f3ximos.<\/p>\n<div id=\"attachment_722\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-722\" class=\"size-full wp-image-722\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/marketing-de-geolocalizacao.jpg\" alt=\"O que \u00e9 marketing de geolocaliza\u00e7\u00e3o?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/marketing-de-geolocalizacao.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/marketing-de-geolocalizacao-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/marketing-de-geolocalizacao-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/marketing-de-geolocalizacao-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-722\" class=\"wp-caption-text\">Esse tipo de marketing usa o local para tra\u00e7ar as melhores t\u00e1ticas de vendas. Imagem de Lara Jameson em Pexels.<\/p><\/div>\n<h3>Como ele atua?<\/h3>\n<p>Ele funciona por meio do uso de GPS, Wi-Fi, Bluetooth e beacons. Portanto, as empresas separam o p\u00fablico-alvo com base no local e oferece experi\u00eancias que v\u00e3o lhe agradar, o que aumenta a efic\u00e1cia de todas as campanhas.<\/p>\n<p>Este tipo de marketing se relaciona ao <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Geomarketing\" target=\"_blank\" rel=\"noopener\">geomarketing<\/a>, porque ambos focam em saber onde o cliente est\u00e1. Assim, serve para a marca poder tomar decis\u00f5es de neg\u00f3cios com base em dados.<\/p>\n<p>Ele tamb\u00e9m auxilia a buscar novas chances de mercado. Isso porque, ao mapear os rivais em uma dada regi\u00e3o e melhorar como distribui seus produtos e servi\u00e7os, seus resultados se tornam mais positivos.<\/p>\n<div id=\"attachment_723\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-723\" class=\"size-full wp-image-723\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/INTERNA_2_-_marketing_de_geolocalizacao.jpg\" alt=\"O que \u00e9 marketing de geolocaliza\u00e7\u00e3o?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/INTERNA_2_-_marketing_de_geolocalizacao.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/INTERNA_2_-_marketing_de_geolocalizacao-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/INTERNA_2_-_marketing_de_geolocalizacao-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/INTERNA_2_-_marketing_de_geolocalizacao-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-723\" class=\"wp-caption-text\">O marketing de geolocaliza\u00e7\u00e3o permite ampliar as taxas de convers\u00e3o da empresa. Imagem de Vojta Kovarik em Pexels.<\/p><\/div>\n<h2>Quais s\u00e3o os principais elementos do marketing de geolocaliza\u00e7\u00e3o?<\/h2>\n<p><strong>O marketing de geolocaliza\u00e7\u00e3o usa, por exemplo, a segmenta\u00e7\u00e3o e a publicidade geogr\u00e1fica. <\/strong>Desse modo, a seguir est\u00e3o os principais elementos e suas fun\u00e7\u00f5es.<\/p>\n<h3>Segmenta\u00e7\u00e3o geogr\u00e1fica<\/h3>\n<p>Permite que a campanha se direcione para usu\u00e1rios em um dado local para, assim, tra\u00e7ar o <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/10\/21\/mapa-da-jornada-do-cliente\/\" target=\"_blank\" rel=\"noopener\">mapa da jornada do cliente<\/a>. Ent\u00e3o, considera caracter\u00edsticas demogr\u00e1ficas e como as pessoas se comportam naquela regi\u00e3o.<\/p>\n<h3>Ofertas e promo\u00e7\u00f5es locais<\/h3>\n<p>As empresas podem enviar ofertas e promo\u00e7\u00f5es \u00fanicas com base no local do cliente. Por isso, a inten\u00e7\u00e3o \u00e9 incentivar a visita \u00e0s lojas f\u00edsicas pr\u00f3ximas, com descontos que favorecem as vendas.<\/p>\n<h3>Publicidade geogr\u00e1fica<\/h3>\n<p>An\u00fancios online e a <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/08\/01\/propaganda\/\" target=\"_blank\" rel=\"noopener\">propaganda<\/a> s\u00e3o feitos com base em onde o cliente se encontra. Dessa forma, promove bons produtos ou servi\u00e7os para aquela \u00e1rea, com itens que possam lhe interessar, por se associar com o local.<\/p>\n<div id=\"attachment_725\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-725\" class=\"size-full wp-image-725\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/INTERNA_3_-_marketing_de_geolocalizacao.jpg\" alt=\"O que \u00e9 marketing de geolocaliza\u00e7\u00e3o?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/INTERNA_3_-_marketing_de_geolocalizacao.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/INTERNA_3_-_marketing_de_geolocalizacao-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/INTERNA_3_-_marketing_de_geolocalizacao-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/11\/INTERNA_3_-_marketing_de_geolocalizacao-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-725\" class=\"wp-caption-text\">Essa \u00e9 uma t\u00e1tica muito \u00fatil para os neg\u00f3cios locais. Imagem de Pixabay em Pexels.<\/p><\/div>\n<h3>Check-ins e recompensas<\/h3>\n<p>Neste tipo de marketing, as empresas podem ofertar descontos ou recompensas para clientes que fazem check-ins em suas lojas. Portanto, \u00e9 um jeito de for\u00e7ar o p\u00fablico a conhecer seu local e divulgar ele de modo espont\u00e2neo, ao mesmo tempo, em que sobem as vendas.<\/p>\n<p>\u00c9 crucial notar que o uso \u00e9tico e transparente dos dados serve para garantir a privacidade de cada um. Assim, as pessoas devem estar cientes de como suas informa\u00e7\u00f5es s\u00e3o coletadas e usadas.<\/p>\n<h2>Qual \u00e9 a fun\u00e7\u00e3o do marketing de geolocaliza\u00e7\u00e3o?<\/h2>\n<p><strong>O marketing de geolocaliza\u00e7\u00e3o possui v\u00e1rias fun\u00e7\u00f5es, dentre elas, ajuda a entender o cliente e o comportamento do consumidor. <\/strong>Desse modo, abaixo est\u00e3o as tr\u00eas principais:<\/p>\n<ul>\n<li>geobehavior \u2014 permite descrever o comportamento do cliente no seu local;<\/li>\n<li>geoprocessamento \u2014 abrange o processo de dados georreferenciados;<\/li>\n<li>geomarketing \u2014 aplica o marketing de localiza\u00e7\u00e3o mais usado nas empresas.<\/li>\n<\/ul>\n<p>Todos esses conceitos podem se aplicar para construir uma estrat\u00e9gia que atinja muitas pessoas que est\u00e3o perto do seu neg\u00f3cio. Dessa forma, para ser colocada em a\u00e7\u00e3o, requer um bom time de marketing para ter sucesso nessa estrat\u00e9gia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing de geolocaliza\u00e7\u00e3o \u00e9 um conceito que usa o local f\u00edsico dos clientes para personalizar e otimizar campanhas. Por isso, ela usa tecnologias de ponta e \u00e9 uma t\u00e1tica muito \u00fatil em v\u00e1rias situa\u00e7\u00f5es para ampliar a taxa de convers\u00e3o. O que \u00e9 marketing de geolocaliza\u00e7\u00e3o? Marketing de geolocaliza\u00e7\u00e3o \u00e9 um conceito onde se constr\u00f3i [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[155],"tags":[374,372,56,373],"class_list":["post-719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-geolocalizacao","tag-geomarketing","tag-marketing","tag-marketing-de-geolocalizacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 marketing de geolocaliza\u00e7\u00e3o? - Socialmaker<\/title>\n<meta name=\"description\" content=\"O marketing de geolocaliza\u00e7\u00e3o \u00e9 uma estrat\u00e9gia muito importante para empresas que desejam atingir um p\u00fablico espec\u00edfico, veja mais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmaker.com.br\/blog\/2023\/11\/14\/marketing-de-geolocalizacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 marketing de geolocaliza\u00e7\u00e3o? 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