{"id":911,"date":"2023-12-20T08:00:34","date_gmt":"2023-12-20T11:00:34","guid":{"rendered":"https:\/\/socialmaker.com.br\/blog\/?p=911"},"modified":"2023-12-08T21:20:07","modified_gmt":"2023-12-09T00:20:07","slug":"product-manager-o-que-e","status":"publish","type":"post","link":"https:\/\/socialmaker.com.br\/blog\/2023\/12\/20\/product-manager-o-que-e\/","title":{"rendered":"O que \u00e9 product manager?"},"content":{"rendered":"<p><strong>Product manager<\/strong> \u00e9 um cargo cada vez mais reconhecido no Brasil, devido a sua import\u00e2ncia. Dessa forma, vale a pena entender sobre essa fun\u00e7\u00e3o e por que ela tem se tornado cada vez mais importante para a constru\u00e7\u00e3o de uma marca.<\/p>\n<h2>O que um product manager?<\/h2>\n<p><strong>Um product manager, ou gerente de produto, \u00e9 um profissional que deve liderar o desenvolvimento e a gest\u00e3o de um produto.<\/strong> Al\u00e9m disso, pode ser o indicado para gerar a linha de produ\u00e7\u00e3o em uma empresa, o que \u00e9 um papel crucial na defini\u00e7\u00e3o de:<\/p>\n<ul>\n<li>vis\u00e3o do produto;<\/li>\n<li><a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/02\/18\/analise-de-dados\/\" target=\"_blank\" rel=\"noopener\">an\u00e1lise de dados<\/a>;<\/li>\n<li>neg\u00f3cio de estrat\u00e9gias;<\/li>\n<li>colabora\u00e7\u00e3o com outras equipes.<\/li>\n<\/ul>\n<p>A sua atua\u00e7\u00e3o pode garantir o sucesso de um lan\u00e7amento no mercado. Por isso, hoje as organiza\u00e7\u00f5es que desejam crescer no seu nicho de mercado procuram muito ter esse tipo de trabalhador em suas equipes.<\/p>\n<div id=\"attachment_913\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-913\" class=\"size-full wp-image-913\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-1.jpg\" alt=\"O que \u00e9 product manager?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-1.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-1-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-1-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-913\" class=\"wp-caption-text\">O product manager \u00e9 um profissional crucial para que o produto se torne um sucesso. Imagem de Gustavo Fring em Pexels.<\/p><\/div>\n<h3>Quais s\u00e3o as principais responsabilidades?<\/h3>\n<p>Entre as atribui\u00e7\u00f5es desse profissional, o que mais se destaca \u00e9 a necessidade de ter vis\u00e3o e estrat\u00e9gia para atuar. Isso porque, tem que definir a vis\u00e3o do produto e criar estrat\u00e9gias que se alinhe as metas da empresa, ao:<\/p>\n<ul>\n<li>entender as necessidades do mercado;<\/li>\n<li>achar tend\u00eancias da ind\u00fastria;<\/li>\n<li>atender as expectativas da <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/01\/04\/persona\/\" target=\"_blank\" rel=\"noopener\">persona<\/a>.<\/li>\n<\/ul>\n<p>O manager ainda tem que criar e manter um <a href=\"https:\/\/www.cursospm3.com.br\/blog\/roadmap-de-produto-o-que-e-exemplo-como-criar\/\" target=\"_blank\" rel=\"noopener\">roadmap de produto<\/a>. Por isso, ele tem a obriga\u00e7\u00e3o de delinear as etapas do desenvolvimento e os marcos importantes ao longo do tempo.<\/p>\n<div id=\"attachment_914\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-914\" class=\"size-full wp-image-914\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-2.jpg\" alt=\"O que \u00e9 product manager?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-2.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-2-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-2-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-914\" class=\"wp-caption-text\">Product manager \u00e9 um cargo cada vez mais reconhecido no mercado nacional. Imagem de Andrea Piacquadio em Pexels.<\/p><\/div>\n<h4>Colaborar com equipes<\/h4>\n<p>O profissional tem que trabalhar sempre em colabora\u00e7\u00e3o com equipes multifuncionais. Isso porque, na hora de criar um produto \u00e9 crucial que desenvolvimento, design, marketing e vendas trabalhem em conjunto para tra\u00e7ar o plano que o torne um sucesso.<\/p>\n<p><iframe loading=\"lazy\" title=\"Saiba o que faz um Product Manager - 1 minuto - Resumo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/G_9T3pNkm3Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4>Priorizar recursos<\/h4>\n<p>Esse trabalhador tem que gerenciar a aloca\u00e7\u00e3o de insumos, priorizando recursos e fun\u00e7\u00f5es com base nas necessidades do mercado. Assim, tem que alinhar os planos e as metas com os recursos dispon\u00edveis.<\/p>\n<h4>An\u00e1lise de Mercado e Concorrentes<\/h4>\n<p>O product manager tem como obriga\u00e7\u00e3o monitorar o mercado, analisar dados e estudar a concorr\u00eancia para tomar decis\u00f5es certeiras. Dessa forma, d\u00e1 para entender tudo sobre o produto e propor as melhores melhorias, com testes que gerem um feedback cont\u00ednuo.<\/p>\n<h2>Por que contratar um product manager?<\/h2>\n<p><strong>Contratar um Product Manager traz v\u00e1rios benef\u00edcios para uma empresa, ainda mais quando se trata de desenvolver e gerenciar produtos de forma eficaz. <\/strong>Ent\u00e3o, a seguir est\u00e3o algumas raz\u00f5es pelas quais muitas empresas optam por contratar esse trabalhador.<\/p>\n<h3>Entender o mercado<\/h3>\n<p>Um dos principais aspectos do profissional \u00e9 que ele investe tempo em estudar o mercado. Por isso, entende as suas necessidades, conhece tend\u00eancias e avalia os seus rivais. Ent\u00e3o, essa \u00e9 uma compreens\u00e3o profunda do mercado que ajuda a direcionar decis\u00f5es futuras.<\/p>\n<h3>Sabe o que priorizar<\/h3>\n<p>O trabalhador sabe que tem recursos limitados, com ci\u00eancia de que deve priorizar recursos e fun\u00e7\u00f5es com base no que o mercado precisa. Assim, tem um grande impacto para a empresa atingir seus objetivos ao gerenciar seus recursos, processos e prazos.<\/p>\n<div id=\"attachment_915\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-915\" class=\"size-full wp-image-915\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-3.jpg\" alt=\"O que \u00e9 product manager?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-3.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-3-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-3-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2023\/12\/product-manager-3-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-915\" class=\"wp-caption-text\">O product manager tem v\u00e1rias fun\u00e7\u00f5es em seu cargo de gest\u00e3o. Imagem de Andrea Piacquadio em Pexels.<\/p><\/div>\n<h2>Vale a pena contratar um product manager?<\/h2>\n<p><strong>Contratar um Product Manager pode ser crucial para o sucesso de um produto, j\u00e1 que assegura v\u00e1rias etapas.<\/strong> Dessa forma, \u00e9 um profissional que assegura que o desenvolvimento de um novo item seja feito com estrat\u00e9gia e de modo eficaz e capaz de ter um bom <a href=\"https:\/\/socialmaker.com.br\/blog\/2022\/12\/07\/feedback\/\" target=\"_blank\" rel=\"noopener\">feedback<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product manager \u00e9 um cargo cada vez mais reconhecido no Brasil, devido a sua import\u00e2ncia. Dessa forma, vale a pena entender sobre essa fun\u00e7\u00e3o e por que ela tem se tornado cada vez mais importante para a constru\u00e7\u00e3o de uma marca. O que um product manager? Um product manager, ou gerente de produto, \u00e9 um [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[181],"tags":[161,419,325,418],"class_list":["post-911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendas","tag-gestao","tag-product-manager","tag-produtos","tag-profissional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 product manager? - Socialmaker<\/title>\n<meta name=\"description\" content=\"O product manager \u00e9 um profissional muito importante para as empresas que desejam inovar e se manter relevantes no mercado, veja mais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmaker.com.br\/blog\/2023\/12\/20\/product-manager-o-que-e\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 product manager? 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