{"id":935,"date":"2023-12-24T08:00:18","date_gmt":"2023-12-24T11:00:18","guid":{"rendered":"https:\/\/socialmaker.com.br\/blog\/?p=935"},"modified":"2024-01-03T11:11:09","modified_gmt":"2024-01-03T14:11:09","slug":"retargeting-ads","status":"publish","type":"post","link":"https:\/\/socialmaker.com.br\/blog\/2023\/12\/24\/retargeting-ads\/","title":{"rendered":"O que \u00e9 o retargeting?"},"content":{"rendered":"<p>O<strong> retargeting<\/strong> \u00e9 uma t\u00e9cnica de<a href=\"https:\/\/rockcontent.com\/br\/blog\/marketing-digital\/\" target=\"_blank\" rel=\"noopener\"> marketing digital<\/a> que tem aumentado vendas e mostrado seu valor no mercado online. Ent\u00e3o, para conseguir vender mais e consolidar sua marca na internet, vale a pena entender mais sobre esse recurso.<\/p>\n<h2>O que \u00e9 retargeting?<\/h2>\n<p><strong>O retargeting \u00e9 uma t\u00e9cnica de marketing que busca retomar o contato com um potencial cliente que n\u00e3o finalizou a compra.<\/strong> Ou seja, se uma pessoa j\u00e1 visitou o site ou uma loja e mostrou interesse em um produto, mas por algum motivo, n\u00e3o o comprou.<\/p>\n<p>Assim, essa t\u00e9cnica auxilia no <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/12\/10\/fechamento-de-vendas\/\" target=\"_blank\" rel=\"noopener\">fechamento de vendas<\/a> e seu objetivo principal \u00e9 reconquistar o indiv\u00edduo. Dessa forma, pode utilizar an\u00fancios, ou e-mail marketing como estrat\u00e9gia para convenc\u00ea-lo.<\/p>\n<p><iframe loading=\"lazy\" title=\"O que \u00e9 Retargeting? Como Funciona? [Pensei E-commerce]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B9_3zHbAaZk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Os cookies dos sites s\u00e3o grandes aliados no processo, pois eles registram os interesses dos visitantes, e depois isso \u00e9 usado na pr\u00e1tica. Afinal, \u00e9 mais f\u00e1cil ganhar o cliente se voc\u00ea j\u00e1 conhece seu comportamento e sabe qual produto oferecer.<\/p>\n<p>Com isso, os an\u00fancios de um produto que a pessoa j\u00e1 visualizou continuam aparecendo durante sua navega\u00e7\u00e3o. Isso porque a inten\u00e7\u00e3o \u00e9 relembrar o cliente do seu servi\u00e7o ou produto, e assim garantir a venda.<\/p>\n<div id=\"attachment_939\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-939\" class=\"size-full wp-image-939\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-3.jpg\" alt=\"O que \u00e9 o retargeting?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-3.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-3-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-3-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-3-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-939\" class=\"wp-caption-text\">As compras online podem ser impulsionadas pelo uso da t\u00e9cnica de vendas &#8211; Foto de Negative Space no Pexels<\/p><\/div>\n<h3>Tipos de retargeting<\/h3>\n<p>A aplica\u00e7\u00e3o da t\u00e9cnica pode variar segundo o impacto que se busca para as campanhas. Dessa forma, existem tr\u00eas tipos que voc\u00ea pode usar no seu neg\u00f3cio para vender mais:<\/p>\n<ul>\n<li>search;<\/li>\n<li>site;<\/li>\n<li>social.<\/li>\n<\/ul>\n<p>O search, que se traduz como t\u00e9cnica de busca, usa os comportamentos de pesquisa e dados de navega\u00e7\u00e3o. Assim, ele garante que os poss\u00edveis clientes que ir\u00e3o receber esses an\u00fancios possuem interesse no seu produto ou servi\u00e7o.<\/p>\n<p>J\u00e1 o site, busca captar pessoas que j\u00e1 visitaram seu site e conhecem um produto. Dessa forma, a t\u00e9cnica pode mostrar produtos complementares ou at\u00e9 mesmo lembrar o visitante de algum item deixado no carrinho.<\/p>\n<p>Enquanto isso, o social usa pessoas do topo do funil de vendas, que ainda n\u00e3o visitaram seu site ou produto. Assim, os an\u00fancios segmentados s\u00e3o direcionados para estes potenciais clientes.<\/p>\n<div id=\"attachment_938\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-938\" class=\"size-full wp-image-938\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-2.jpg\" alt=\"O que \u00e9 o retargeting?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-2.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-2-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-2-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-938\" class=\"wp-caption-text\">A taxa de convers\u00e3o de vendas se torna mais alta com uso da t\u00e9cnica do retargeting. Imagem de aleksandarlittlewolf no Freepik<\/p><\/div>\n<h2>Por que fazer retargeting?<\/h2>\n<p><strong>O retargeting \u00e9 uma \u00f3tima maneira para aumentar as vendas de uma empresa porque aproveita melhor o tr\u00e1fego gerado para a p\u00e1gina, <\/strong>por exemplo<strong>. <\/strong>Com isso, \u00e9 poss\u00edvel potencializar os efeitos de uma <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/12\/12\/campanha-de-marketing\/\" target=\"_blank\" rel=\"noopener\">campanha de marketing<\/a>, e consolidar sua marca e produtos.<\/p>\n<p>Isso porque seus an\u00fancios ativos e segmentados mostram sua forte presen\u00e7a no mercado, o que gera mais confian\u00e7a nos consumidores.<\/p>\n<div id=\"attachment_937\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-937\" class=\"size-full wp-image-937\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-1.jpg\" alt=\"O que \u00e9 o retargeting?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-1.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-1-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-1-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/retargeting-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-937\" class=\"wp-caption-text\">Uma boa t\u00e9cnica de vendas \u00e9 capaz de aumentar o volume de vendas finalizadas -Imagem do Freepik<\/p><\/div>\n<h3>Benef\u00edcios da pr\u00e1tica<\/h3>\n<p>H\u00e1 v\u00e1rios motivos para o retargeting ser uma boa estrat\u00e9gia de marketing para a sua empresa. O primeiro deles \u00e9 a<a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/05\/10\/vantagem-competitiva\/\" target=\"_blank\" rel=\"noopener\"> vantagem competitiva<\/a> que sua marca ganha, uma vez que ir\u00e1 destacar no mercado online, ganhando vantagem sobre os concorrentes.<\/p>\n<p>Outro benef\u00edcio \u00e9 a redu\u00e7\u00e3o do custo de aquisi\u00e7\u00e3o por cliente. Ou seja, fica mais barato alcan\u00e7ar novos clientes com an\u00fancios bem segmentados. Assim, as campanhas possuem um bom planejamento e d\u00e3o resultados melhores.<\/p>\n<p>Ademais, a taxa de convers\u00e3o de novas vendas sofre um aumento devido ao uso dessa t\u00e9cnica. Isso porque os esfor\u00e7os de campanha est\u00e3o direcionados para pessoas que j\u00e1 mostraram ter interesse no produto oferecido.<\/p>\n<p>Em suma, esta t\u00e9cnica pode trazer v\u00e1rias vantagens para as empresas que a utilizam. Por isso, vale a pena conhec\u00ea-la e us\u00e1-la para aumentar as vendas e obter resultados melhores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O retargeting \u00e9 uma t\u00e9cnica de marketing digital que tem aumentado vendas e mostrado seu valor no mercado online. Ent\u00e3o, para conseguir vender mais e consolidar sua marca na internet, vale a pena entender mais sobre esse recurso. O que \u00e9 retargeting? O retargeting \u00e9 uma t\u00e9cnica de marketing que busca retomar o contato com [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[155],"tags":[452,56,451],"class_list":["post-935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-contato","tag-marketing","tag-retargeting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entenda tudo sobre o que \u00e9 retargeting - Socialmaker<\/title>\n<meta name=\"description\" content=\"Confira neste artigo os detalhes sobre o retargeting e descubra dicas sobre como utiliz\u00e1-lo para aumentar as vendas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmaker.com.br\/blog\/2023\/12\/24\/retargeting-ads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entenda tudo sobre o que \u00e9 retargeting - 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