{"id":947,"date":"2023-12-28T08:00:46","date_gmt":"2023-12-28T11:00:46","guid":{"rendered":"https:\/\/socialmaker.com.br\/blog\/?p=947"},"modified":"2024-01-03T11:22:12","modified_gmt":"2024-01-03T14:22:12","slug":"benchmarking-o-que-e","status":"publish","type":"post","link":"https:\/\/socialmaker.com.br\/blog\/2023\/12\/28\/benchmarking-o-que-e\/","title":{"rendered":"Aprenda sobre benchmarking e use a seu favor"},"content":{"rendered":"<p>A palavra <strong>benchmarking<\/strong> significa em portugu\u00eas ponto de refer\u00eancia e muitas pessoas n\u00e3o conhecem essa ferramenta. Al\u00e9m disso, algumas pessoas podem achar dif\u00edcil, por\u00e9m, \u00e9 algo simples que pode ser usado em favor da empresa.<\/p>\n<h2>O que \u00e9 benchmarking?<\/h2>\n<p><strong>Benchmarking \u00e9 pesquisar sobre outras empresas do mesmo ramo ou segmento, avaliar as estrat\u00e9gias e usar essas informa\u00e7\u00f5es como refer\u00eancia<\/strong>. Ou seja, ver o que o concorrente est\u00e1 usando e melhorar os produtos, servi\u00e7os e desempenho.<\/p>\n<p>H\u00e1 muitas vertentes dessa t\u00e9cnica que pode usar para melhorar os neg\u00f3cios, e cada uma funciona de uma maneira. Assim, o importante \u00e9 escolher o que melhor se encaixa ao seu neg\u00f3cio, sendo que as principais s\u00e3o:<\/p>\n<ul>\n<li>funcional: comparar com outras empresas do mesmo ramo;<\/li>\n<li>competitivo: avaliar direto os produtos da empresa concorrente;<\/li>\n<li>interno: Avalia\u00e7\u00e3o dos setores da empresa;<\/li>\n<li>gen\u00e9rico: Compara\u00e7\u00e3o com as melhores empresas, que pode ser de outro setor;<\/li>\n<li>processo: melhorar processos para diminuir os custos;<\/li>\n<li>desempenho: avalia o que tem de padr\u00e3o no setor com os obtidos pela empresa;<\/li>\n<li>coopera\u00e7\u00e3o: duas empresas ficam parceiras e trocam experi\u00eancias.<\/li>\n<\/ul>\n<p>O que ser\u00e1 usado como refer\u00eancia para avaliar a empresa depende muito do que se deseja melhorar. Assim, fazer uma avalia\u00e7\u00e3o profunda e geral da empresa pode ajudar na escolha e melhorar alguma \u00e1rea que n\u00e3o est\u00e1 indo t\u00e3o bem.<\/p>\n<div id=\"attachment_951\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-951\" class=\"size-full wp-image-951\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-3.jpg\" alt=\"Aprenda sobre benchmarking e use a seu favor\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-3.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-3-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-3-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-3-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-951\" class=\"wp-caption-text\">N\u00e3o comece do zero, pegue refer\u00eancias para come\u00e7ar seu neg\u00f3cio. Fonte: Foto Freepik.<\/p><\/div>\n<h3>Busque refer\u00eancias entre os l\u00edderes do mercado<\/h3>\n<p>O ideal \u00e9 que sempre a refer\u00eancia seja a melhor empresa daquele ramo ou segmento. Pois assim as informa\u00e7\u00f5es ser\u00e3o com l\u00edderes do mercado e a <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/02\/18\/analise-de-dados\/\" target=\"_blank\" rel=\"noopener\">an\u00e1lise de dados<\/a> sobre quem tem sucesso, isso ajuda a melhorar pontos importantes.<\/p>\n<p><iframe loading=\"lazy\" title=\"UTILIZA\u00c7\u00c3O DO BENCHMARKING COMPETITIVO NO PROCESSO E RECRUTAMENTO 1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rZVN5H_1tyQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Quais s\u00e3o os principais passos do benchmarking?<\/h2>\n<p><strong>Os principais passos do benchmarking s\u00e3o: quem ser\u00e1 a refer\u00eancia, determinar o que ser\u00e1 avaliado e destacar os pontos positivos e negativos.<\/strong> Al\u00e9m disso, \u00e9 importante fazer a compara\u00e7\u00e3o das informa\u00e7\u00f5es, para ver o que melhorar ou o que n\u00e3o fazer.<\/p>\n<p>Com essas informa\u00e7\u00f5es em m\u00e3os fica f\u00e1cil saber o que deu certo e usar isso para melhorar a empresa e os neg\u00f3cios. Ainda mais, quando h\u00e1 empresas concorrentes no mercado h\u00e1 mais tempo que podem fornecer muitas informa\u00e7\u00f5es importantes.<\/p>\n<div id=\"attachment_950\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-950\" class=\"size-full wp-image-950\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-2.jpg\" alt=\"Aprenda sobre benchmarking e use a seu favor\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-2.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-2-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-2-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-950\" class=\"wp-caption-text\">Veja o concorrente como uma oportunidade de melhorar sua empresa. Fonte: Foto Freepik.<\/p><\/div>\n<h3>As vantagens dessa estrat\u00e9gia<\/h3>\n<p>As vantagens podem levar a melhorias, usar a\u00e7\u00f5es de sucesso de outras empresas, ver o que tem de atual para ganhar destaque. Al\u00e9m disso, com as informa\u00e7\u00f5es \u00e9 poss\u00edvel criar a\u00e7\u00f5es mais eficientes e de qualidade para a empresa.<\/p>\n<p>Uma <a href=\"https:\/\/socialmaker.com.br\/blog\/2023\/11\/22\/pesquisa-de-mercado\/\" target=\"_blank\" rel=\"noopener\">pesquisa de mercado<\/a> sobre os principais nomes do ramo pode n\u00e3o ser t\u00e3o simples, mas com certeza vale a pena o tempo gasto. Ainda mais, pelos resultados que a empresa pode ter com essas informa\u00e7\u00f5es.<\/p>\n<div id=\"attachment_949\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-949\" class=\"size-full wp-image-949\" src=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-1.jpg\" alt=\"Aprenda sobre benchmarking e use a seu favor\" width=\"1200\" height=\"800\" srcset=\"https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-1.jpg 1200w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-1-300x200.jpg 300w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-1-1024x683.jpg 1024w, https:\/\/socialmaker.com.br\/blog\/wp-content\/uploads\/2024\/01\/benchmarking-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-949\" class=\"wp-caption-text\">Use a informa\u00e7\u00e3o como sua parceira em seu neg\u00f3cio e para que assim tenha sucesso. Fonte: Foto Freepik<\/p><\/div>\n<h3>Fontes de informa\u00e7\u00f5es sobre outras empresas<\/h3>\n<p>Os lugares para conseguir as informa\u00e7\u00f5es s\u00e3o em eventos, mentorias, parcerias, pesquisa de campo, ir pessoalmente \u00e0 empresa. Assim ser\u00e1 poss\u00edvel aprender com os erros e acertos de outras pessoas que j\u00e1 trabalham no mercado e criar <a href=\"https:\/\/socialmaker.com.br\/blog\/2022\/12\/19\/negocios-lucrativos\/\" target=\"_blank\" rel=\"noopener\">neg\u00f3cios lucrativos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A palavra benchmarking significa em portugu\u00eas ponto de refer\u00eancia e muitas pessoas n\u00e3o conhecem essa ferramenta. Al\u00e9m disso, algumas pessoas podem achar dif\u00edcil, por\u00e9m, \u00e9 algo simples que pode ser usado em favor da empresa. O que \u00e9 benchmarking? Benchmarking \u00e9 pesquisar sobre outras empresas do mesmo ramo ou segmento, avaliar as estrat\u00e9gias e usar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[155],"tags":[453,454,382],"class_list":["post-947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-benchmarking","tag-concorrencia","tag-pesquisa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 benchmarking? - Socialmaker<\/title>\n<meta name=\"description\" content=\"Entenda sobre benchmarking, como aplicar na sua empresa para melhorar seus neg\u00f3cios e conhecer mais sobre o mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmaker.com.br\/blog\/2023\/12\/28\/benchmarking-o-que-e\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 benchmarking? 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